A business website works to the extent that it answers four questions: what you do, who you do it for, why they should choose you and how to reach you. Page count, animation and colour come after that. The list below separates what is essential from what is optional, page by page.
Home page
On the first screen, say in one sentence what you do and who for, then offer one main action: call, write or request a quote. The home page should not try to say everything; it should send the visitor to the right page. A short trust signal, such as a reference, a figure or a customer quote, can sit just below the first screen.
Services
Give every main service its own page. Visitors find what they want on one page, and search engines recognise each service as a topic of its own. Every service page should answer the same questions: what it is, who it suits, how it works, how long it takes and what the next step is.
About and references
An about page should show who does the work rather than recount company history: the team, the way you work, any certifications. References and sample work must be real and published with the client's permission. Passing off work you never did, or stock photos, as references loses trust faster than it builds it.
Contact
- A short form: name, contact details and a message are enough. Every unnecessary required field reduces how many people finish it.
- Phone and email as plain text, callable with one tap on mobile.
- If visitors come to you, an address and a map; if not, the area you serve.
- How quickly you reply. Uncertainty makes people put off filling in the form.
Legal pages
If your form collects names, emails or phone numbers, you are processing personal data and need a privacy notice under Turkish data protection law (KVKK). If you use analytics or advertising cookies, you need a cookie policy and a banner where visitors can give consent. If you sell through the site, a distance sales agreement and cancellation terms are added. Have these written for the way you actually work rather than copying another site's.
Technical checklist
- HTTPS: a site without the padlock in the address bar loses trust.
- Mobile fit and speed: most visitors arrive on a phone, and some leave a slow page without waiting.
- A title and description for every page: these are what appear in search results.
- A sitemap and a Google Search Console listing: this is where you see how Google sees your site.
- Analytics: you cannot improve the site without knowing which page brings in business. Set it up together with cookie consent.
- A working 404 page and a sharing image, so a link shared on WhatsApp shows a proper preview.
Nice to have
A blog only makes sense if you will write regularly; a blog whose last post is two years old looks worse than no blog at all. A second language is worth it if you have customers in that language, and each language should have its own address. Live chat works if someone is there to answer. Ownership, though, is not optional: the domain and the analytics accounts should be in your name.
Our Business website package includes custom design for up to eight pages, Turkish and English, a blog panel, contact and quote forms, a full SEO setup and analytics with cookie consent. The package page lists everything item by item.
