Corporate Identity · Basic Package
The core visual identity for a newly founded business: logo, colour palette, typography and the first print items. Not the bare minimum, but the right set to launch a brand properly.
What's included?
- 2 different logo designs
- Brand colour palette and typography
- Business card design (front/back)
- Source files: PDF, PNG
Everything in the plan
Every line below is covered by the package price. Anything outside this scope is quoted separately and never started without your approval.
- 2 different logo designs
- 2 revisions based on the selected concept
- Selection of corporate colour palette and typography
- Business card design
- Set of social media profile images
- Source files: PDF, PNG
- Brief usage notes
Delivery: 7-10 business days. Source files included.
Who is this package for?
Newly founded companies
The company exists; now it needs a face. This package gives you what you need on day one.
Businesses with no logo
If you have been trading for years but still get by with a name typed in Word, this is your starting point.
Startups on a tight budget
Because source files and a usage guide are included, you never have to start from scratch as you grow.
How we work
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Discovery and brief
We put down in writing what your brand is, who it speaks to and how it differs from its competitors.
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Concept presentation
We prepare logo concepts in genuinely different directions and present each on real-life mock-ups.
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Revision and refinement
We refine the direction you choose: proportion, colour, typography and legibility at small sizes.
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Handover
Every file format, the usage guide and all applications are delivered in one archive, ready to hand to a printer or another agency.
More about this package
A logo is not the brand itself; it is its signature. That is why the two concepts are not variations of one another but genuinely different directions: one more corporate, one more contemporary. We show each on a business card, a sign and a social profile image, so you choose by looking at real use rather than at an image on a white background.
Colour palette and typography outlive the logo as decisions. We choose colour codes that behave consistently on screen and in print (HEX, RGB, CMYK, Pantone) and typefaces with clear commercial licensing — we never propose a font that will cause a licensing problem later.
You receive a one-page usage guide on handover: clear space around the logo, minimum size, permitted and prohibited uses. That single page is what keeps everyone — from your printer to another agency — using your brand correctly.
Frequently asked questions
How long does delivery take?
7-10 business days from the brief. Concepts are presented within the first 5 business days; the rest covers revisions on the chosen direction and file preparation.
Who owns the rights to the logo?
All usage rights transfer to you once payment is complete, and we hand over the source files. We only keep the right to show the work in our own portfolio — and not even that if you ask us not to.
Do you handle trademark registration?
We do not file registrations, but we run an obvious-similarity check during design and prepare vector files suitable for filing. We can recommend a trademark attorney.
What if I don't like any of them?
You have two rounds of revisions on the chosen concept. If the work presented clearly contradicts the direction we agreed in the brief, we redo it without using up a revision. Changing an approved direction entirely, or asking for a new concept, is not a revision — it is out-of-scope work and is priced separately.
Other packages
Not sure which package fits?
Tell us about your business in a 20-minute call. We'll tell you honestly which package makes sense — and if none of them do, we'll say that too.